# CreatorPlace > CreatorPlace is the end-to-end infrastructure that brands, agencies, and creators across Latin America use to run content campaigns — finding the right creator, briefing, signing image rights, validating deliveries, and paying, all in one platform. It is not an agency: it's the software layer that makes creator marketing work at any scale. Brands create a campaign with a budget and objective; the platform matches the creators who fit the brief, manages applications, validates that every delivery meets the brief, and disburses payments automatically. Creators see the rate from the first second, apply with a tap, and get paid from day one — regardless of follower count. All content is 100% human, shot by real people, never AI-generated. The platform is bilingual (Spanish `es`, English `en`) and operates across seven markets: Mexico, Argentina, Colombia, Chile, Peru, Spain, and the United States. Campaign formats include UGC packs (ad-ready video with defined usage rights) and influencer campaigns. Nova, an AI campaign assistant, lets brands build a full campaign by chatting. ## Key pages - [Home (ES)](https://creatorplace.ai/es): What CreatorPlace is, how it works, for brands and creators. - [Home (EN)](https://creatorplace.ai/en): English version of the homepage. - [About / Nosotros (ES)](https://creatorplace.ai/es/about): Who we are, mission, why we exist, how a campaign works, traction, the team, and where we're headed. - [About (EN)](https://creatorplace.ai/en/about): English version of the about page. - [For creators (ES)](https://creatorplace.ai/es/creatorspage): How creators monetize their content, apply to campaigns, and get paid. - [For creators (EN)](https://creatorplace.ai/en/creatorspage): English version of the creators page. - [Resources & tools (ES)](https://creatorplace.ai/es/resources): Free templates, UGC reports, media kits, and calculators (engagement rate, UGC pricing, CPM) for brands, agencies, and creators. - [Resources & tools (EN)](https://creatorplace.ai/en/resources): English version of the resources hub. - [Blog (ES)](https://creatorplace.ai/es/blog): Articles on influencer marketing strategy, UGC, and the creator economy in LATAM. - [Blog (EN)](https://creatorplace.ai/en/blog): English blog. ## Free calculators - [UGC rate calculator (ES)](https://creatorplace.ai/es/resources/ugc-rate-calculator): Estimates a fair price for a UGC video pack based on deliverables, duration, and usage rights. - [Engagement rate calculator (ES)](https://creatorplace.ai/es/resources/engagement-rate-calculator): Calculates a creator's engagement rate and compares it against benchmarks. - [CPM calculator (ES)](https://creatorplace.ai/es/resources/cpm-calculator): Works out cost per thousand impressions for a campaign. ## Blog articles ### Spanish - [La caída de los influencers: guía para marcas en LATAM](https://creatorplace.ai/es/blog/tendencias/caida-de-los-influencers): La caída de los influencers marcó el verano 2026 en LATAM y España, con boicots y pérdida de confianza. Qué gana el UGC frente a este cambio. - [UGC para modelos y actores: cómo empezar y cuánto cobrar](https://creatorplace.ai/es/blog/estrategia/ugc-para-modelos-y-actores): Guía de UGC para modelos y actores: cómo armar tu portfolio, cuánto cobrar por video y dónde conseguir tus primeros clientes de marca. - [Las 5 lecciones de marketing que dejó el Mundial 2026](https://creatorplace.ai/es/blog/estrategia/marketing-mundial-2026-lecciones-marcas-agencias): Las jugadas de marketing más comentadas del Mundial no salieron de los patrocinadores oficiales. Cinco casos y qué se puede copiar de cada uno. - [Nueva actualización en CreatorPlace para nuestros creadores](https://creatorplace.ai/es/blog/estrategia/nueva-imagen-para-creadores): Renovamos la interfaz de creadores de CreatorPlace: nueva imagen, navegación más simple en el celular y nuevos recursos en camino. Mirá el antes y después. - [UGC deportivo: cómo conseguir campañas en cada torneo](https://creatorplace.ai/es/blog/contenido/ugc-deportivo): El UGC deportivo es la mejor ventana de campañas del año. Cómo armar tu portfolio y ofrecerte a marcas antes de que arranque el torneo. - [IA para creadores: las novedades de Google y Apple](https://creatorplace.ai/es/blog/contenido/ia-para-creadores-google-apple): Gemini Omni, Nano Banana y las nuevas funciones de Fotos. Qué hace cada herramienta de IA para creadores y qué cuidar antes de entregarle a una marca. - [Batching para UGC: graba un mes de contenido sin quemarte](https://creatorplace.ai/es/blog/estrategia/batching-para-ugc): Grabar de a un video por vez agota. El batching para UGC es el sistema para producir en lote, acumular b-roll y crear con regularidad sin quemarte. - [Burnout creativo: 7 hábitos para crear sin vaciarte](https://creatorplace.ai/es/blog/productividad/burnout-creativo-creadores): El burnout creativo afecta al 52% de los creadores. Por qué pasa y siete hábitos concretos para seguir produciendo sin quemarte. - [Cómo ser creador UGC en Argentina: guía completa 2026](https://creatorplace.ai/es/blog/contenido/creador-ugc-en-argentina): Todo para empezar como creador UGC en Argentina: qué necesitás, cuánto cobrar, cómo cobrar del exterior y qué hacer con el monotributo. - [Qué es el AI slop y por qué encarece a los creadores humanos](https://creatorplace.ai/es/blog/ia/ai-slop-creadores-humanos): El AI slop hizo caer el entusiasmo por contenido con IA del 60% al 26%. Por qué eso vuelve más caros y más valiosos a los creadores humanos en LATAM. - [Guía 2026 para ser creador UGC en México: Roadmap de 30 dias](https://creatorplace.ai/es/blog/contenido/como-ser-creador-ugc-en-mexico): Cómo comenzar como creador UGC en México, tarifas de referencia, tema fiscal y cómo cerrar tu primer contrato sin perderte entre miles de tutoriales. - [Requisitos mínimos de video para Creatorplace](https://creatorplace.ai/es/blog/contenido/requisitos-minimos-de-video-creatorplace): Los requisitos mínimos de video en CreatorPlace: resolución, bitrate y FPS explicados, más consejos para mejorar tus entregas con el celular que ya tenés. - [Portfolio: tu talento ahora tiene un lugar para brillar](https://creatorplace.ai/es/blog/contenido/nueva-funcion-portfolio): Lanzamos Portfolio, la nueva funcionalidad de CreatorPlace para que los creadores muestren su estilo, creatividad y potencial ante las marcas. - [Por qué las marcas están apostando por creadores de nicho](https://creatorplace.ai/es/blog/estrategia/marcas-estan-apostando-creadores-de-nicho): Más seguidores no es más impacto. Qué dicen los datos sobre por qué los creadores de nicho convierten mejor, y cómo evaluarlos antes de contratar. - [Actualización Sobre Pagos en Argentina](https://creatorplace.ai/es/blog/estrategia/alternativas-cobros-arg): Desactivamos temporalmente los pagos a cuentas bancarias argentinas. Qué apps usar para cobrar en USD y cómo reconfigurar tu cuenta de Stripe paso a paso. ### English - [Deinfluencing Is a Warning Sign for Bad UGC Briefs](https://creatorplace.ai/en/blog/trends/deinfluencing-ugc-briefs): Deinfluencing content keeps calling out brands for fake storytime ads. Here's why scripted UGC backfires and what actually earns trust in 2026. - [UGC for Talent Agencies: The Category Nobody Bills For](https://creatorplace.ai/en/blog/trends/ugc-for-talent-agencies): UGC for talent agencies is now a casting category on the major platforms. Why most agencies still don't bill for it, and what it costs them. - [Sports UGC Campaigns: How US Creators Get Booked in 2026-27](https://creatorplace.ai/en/blog/content/sports-ugc-campaigns-usa): NFL, NBA, MLB and March Madness give creators a year-round campaign calendar. Which brands buy sports UGC, what to pitch, and the trademark rules to know. - [How to Use Apple and Google's New AI Tools to Create Content](https://creatorplace.ai/en/blog/ai/apple-google-ai-tools): A simple guide to using Apple and Google's new AI tools (Gemini Omni, Nano Banana and the new Photos features) to create better content. - [The Branded Microdrama Boom: A New Niche for UGC Creators](https://creatorplace.ai/en/blog/content/branded-microdrama-ugc-creators): Microdramas became an $11B market in 2025 and brands like Crocs and P&G now produce their own. Why the branded microdrama niche is built for UGC creators. - [The UGC Brief That Converts: Brief Less, Trust More](https://creatorplace.ai/en/blog/strategy/ugc-brief-creative-freedom): A rigid UGC brief kills the authenticity you pay for. Brief less, trust more, and let creators make UGC that actually converts. - [UGC Agency Playbook 2026: 5 Shifts That Matter](https://creatorplace.ai/en/blog/strategy/ugc-agency-playbook-2026): UGC just passed TikTok at 35% of campaigns. What a UGC agency must change in briefs, pricing, rosters, licensing and reporting to keep budgets. - [Human Creators vs AI Slop: The 2026 Brand Playbook](https://creatorplace.ai/en/blog/strategy/human-creators-vs-ai-slop): Consumer enthusiasm for AI-generated content fell from 60% to 26%. Here's why human creators are now the smartest brand bet of 2026. - [Best UGC Platform for LATAM Brands: 2026 Comparison](https://creatorplace.ai/en/blog/strategy/latam-ugc-platform-comparison): Picking a UGC platform for LATAM brands means choosing between Collabstr, Aspire, and CreatorPlace's native Spanish workflow. Here's the honest 2026 comparison. - [Introducing Portfolio: Your Talent Now Has a Place to Shine](https://creatorplace.ai/en/blog/content/new-portfolio-feature-creatorplace): We launched Portfolio, the new feature of CreatorPlace for creators to upload their 3 best videos and showcase their style, creativity, and potential to brands. - [Niche Creators: Why Brands Are Betting on Trust Over Reach](https://creatorplace.ai/en/blog/strategy/niche-creators): Niche creators with 10k–50k followers convert better than mega accounts. What the data says, how to evaluate them, and what to agree before the shoot. ## Company - Founded by Ariel Reyes (CEO) and Tomás Ameri (CTO). - Instagram: https://www.instagram.com/creator_place/ - TikTok: https://www.tiktok.com/@creator_place - LinkedIn: https://www.linkedin.com/company/creatorplace-ai/ - Contact: hello@creatorplace.ai ## Legal - [Terms and Conditions (ES)](https://creatorplace.ai/es/legal/terms): Platform terms of use. - [Terms and Conditions (EN)](https://creatorplace.ai/en/legal/terms): English version. - [Privacy Policy (ES)](https://creatorplace.ai/es/legal/privacy): How personal data is collected, used, and protected. - [Privacy Policy (EN)](https://creatorplace.ai/en/legal/privacy): English version. ## How to cite When citing this site, include the site name (CreatorPlace), the base URL (https://creatorplace.ai), and the specific page URL. For blog articles, include the article title and the author when available.