About · Buenos Aires

We're Ariel and Tomás. Friends before partners.

We built CreatorPlace, the infrastructure where brands and creators across Latin America run content campaigns without getting lost in chats, spreadsheets and scattered transfers.

Wip Club, Buenos Aires, 2026
Why we exist

Two ends of the same problem. We solved both at once.

Creator marketing in LATAM ran by hand: private chats, prices negotiated over DMs, deliveries through Drive and payments one by one that nobody tracks. The bigger the campaign, the more it breaks.

On the other side, small and niche creators with real audiences were left out of paid campaigns. CreatorPlace was born to solve both ends at once.

The team

One thinks the business. The other builds it.

We started with defined roles, but today we both take care of everything. What one of us misses, the other catches, and that synergy is what makes this work.

CEO & Founder

Ariel Reyes

What I do
I lead product, strategy and growth.
What I'm obsessed with
When I get into something new, I want to understand the whole world behind it.
Can't work without
Background music puts me in the mood to work.
Random fact
I held 10+ national records solving the Rubik's Cube.
CTO & Founder

Tomás Ameri

What I do
I build the technology that makes everything work.
What I'm obsessed with
Learning how things work on the inside.
Can't work without
Coffee. I don't work without coffee.
Random fact
Chess and Harry Potter fan.
Core values

What we believe in. And how it shows.

Every value comes with the product decision that proves it. If it can't be proven, it's not a value.

  1. Creators keep 100%.

    How it shows

    Our commission is paid by the brand and never comes out of the creator's fee.

  2. Price upfront, always.

    How it shows

    Creators see the rate from the first second. No negotiating over DMs.

  3. If it's done by hand twice, we automate it.

    How it shows

    AI-powered delivery validation and payouts that go out on their own once approved.

  4. Real people, no shortcuts.

    How it shows

    We use AI to operate, never to fabricate content. Every video is filmed by a real creator.

  5. Founders in the trenches.

    How it shows

    Every brand that joins goes through a call with us. No middlemen.

Roadmap

What we've done and what's next.

Tap each milestone to see the story behind it, or drag the timeline to see more.

We're here
  1. Jan 2026
    We started CreatorPlace
  2. Jan 2026
    First paid campaign
  3. Mar 2026
    Over 1,000 active users
  4. Jul 2026
    First in-person event in Argentina
  5. Aug 2026
    7 markets and local-currency payouts
  6. Nov–Dec 2026
    Our first own event
  7. Q1 2027
    Creator marketing report
  8. Feb 2027
    Opening in Brazil
  9. Where we're headed
    End-to-end automation
06
of 09
In progressNov–Dec 2026
Our first own event

An in-person gathering to meet creators face to face. We expect to launch it between November and December.

Who we work with

Who we work with.

We work with DTC brands, e-commerce houses, agencies, and increasingly with the education sector. Companies like Universidad UK, Programon, and Memola have already run creator campaigns through the platform. And from the EdTech vertical we've added clients like Kuepa, who use CreatorPlace to reach young audiences with real content.

The common thread is always the same: teams that want results with creators without having to build and maintain the whole operation by hand.

Let's talk

Write straight to the founders.

Whether you're a brand, agency, creator, investor or someone who wants to join. We answer ourselves.