About Us
We connect brands and creators, without the ops in between
Our Mission
CreatorPlace is the infrastructure that brands, agencies, and creators across Latin America use to run content campaigns without getting lost in WhatsApp threads, spreadsheets, and one-off transfers. We're not an agency: we're the platform that makes the whole process happen in one place. Finding the right creator, building the brief, signing image rights, validating the delivery, and paying—all within the same flow.
What we build
CreatorPlace is an end-to-end platform. A brand creates a campaign, sets budget and objective, and our system handles the rest: it matches the creators who fit the brief, manages applications, validates that every delivery meets the spec, and disburses payments automatically.
The difference with an agency is fundamental. We don't charge a monthly retainer or a minimum fee. There are no status meetings or a team mediating every message. The brand pays once when it launches the campaign, the creator earns 100% of their rate on delivery, and we run the infrastructure that makes it work at any scale—whether it's twenty creators or two hundred.
The same goes for agencies. An agency can offer creator campaigns to its clients without having to build the entire operation from scratch. CreatorPlace is the volume and operations layer running underneath.
Why we exist
Creator marketing in LATAM has been running manually and informally for years. A brand that wants to launch a campaign ends up messaging each creator in their DMs, negotiating prices over chat, coordinating deliveries through Drive, and paying one by one with transfers nobody fully tracks. The bigger the campaign gets, the more the process breaks.
On the other side, most creators were left out. Brands used to look only at those with more than a hundred thousand followers, and everyone else—small, niche creators with real, engaged audiences—had no way to access paid campaigns.
We saw both ends of the same problem: brands losing time and money on an operation that doesn't scale, and thousands of talented creators with no serious place to monetize. CreatorPlace was born to solve both at once.
How a campaign works
The entire cycle lives inside the same platform. The brand builds a brief with product, audience, market, and budget. The system brings pre-qualified creators, ranked by how well they fit what the brand is looking for. Creators see the rate from the very first second, with no DM negotiation, and apply with a tap.
Every video goes through validation checks before the brand ever sees it, so it only receives pieces that already meet the brief. And once a delivery is approved, payment goes out on its own: a single consolidated invoice for the brand, automatic payment for each creator. Nobody chases anybody for a receipt.
Content made by real humans
At a time when AI-generated content floods everything, our edge is clear: what we deliver is shot by real people. Every video, every piece of UGC, every collaboration comes from a flesh-and-blood creator, with their own voice and their own audience.
It's not a nostalgic stance, it's a product decision. Brands looking for authenticity, genuine engagement, and content that actually connects won't find it in an automatic generator. That's why we guarantee 100% human, certified content on every campaign that runs through the platform.
Traction
Today thousands of creators across Latin America are part of the CreatorPlace network, spread across seven markets: Mexico, Argentina, Colombia, Chile, Peru, Spain, and the United States. We pay creators in their local currency or in dollars, averaging 72 hours from the moment the brand approves the delivery until the money reaches their bank account.
Who we work with
We work with DTC brands, e-commerce houses, agencies, and increasingly with the education sector. Companies like Universidad UK, Programon, and Memola have already run creator campaigns through the platform. And from the EdTech vertical we've added clients like Kuepa, who use CreatorPlace to reach young audiences with real content.
The common thread is always the same: teams that want results with creators without having to build and maintain the whole operation by hand.
The team
CreatorPlace was founded by Ariel Reyes and Tomás Ameri, friends before business partners. Ariel leads product, strategy, and growth as CEO; Tomás, as CTO, builds the technology that makes the whole system run. We built the platform with one fixed idea: that the connection between brands and creators should be as simple as it always should have been.
Part of that vision today is Nova, our AI-powered campaign assistant, which lets any brand build an entire campaign just by chatting, in minutes.
Where we're headed
We started in Latin America because it's the market we understand best and where the opportunity is biggest. But the thesis is universal: the work between brands and creators deserves real infrastructure, not manual patches. We're building that infrastructure, one campaign at a time.
Ready to Get Started?
Join creators and brands already using CreatorPlace.