Resources
Tools to grow in the creator economy
Free templates, reports, calculators and lessons for brands, agencies and creators. No sign-up required.
Calculators
Free interactive tools, built on market benchmarks. The values are indicative: the final price is always negotiated between creator and brand.
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Engagement rate
Measure an Instagram or TikTok account against the benchmarks for its actual audience size.
Open calculator →$UGC rates
Estimate what to charge (or pay) for UGC based on format, experience, usage rights and market.
Open calculator →◎CPM and budget
Turn budget into estimated views, or the other way around, and see how many creators it takes.
Open calculator →Downloads
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