CPM and budget calculator
CPM (cost per thousand views) is the simplest way to compare creator campaigns. Enter your budget to estimate views, or your view target to estimate spend.
Campaign
USD
Assumptions
USD
Reference for TikTok video: 6 to 15 USD. You can edit it.
Sets how many creators you need. The default changes with the format.
Estimated views
Fill in the fields to see the result.
A ±25% CPM range depending on niche, country and seasonality. Reference CPMs reviewed in 2026-08.