Insights for brands

Strategy, briefs, ROI and practical case studies for brands working with creators.

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Strategy

Update on Payments in Argentina

How to use accounts in Argentina to receive payments from abroad

19 feb 20265 min

Strategy

UGC Agency Playbook 2026: Adapting After UGC Lapped TikTok

The UGC agency playbook 2026: platform-agnostic UGC just surpassed TikTok with 35% of all influencer marketing campaigns. Five shifts your agency needs to make.

27 may 202612 min

Strategy

Human Creators vs AI Slop: The 2026 Brand Playbook

Consumer enthusiasm for AI-generated content fell from 60% to 26% in two years. Platforms are deleting billion-view AI channels. Here's why human creators are now the smartest brand bet of 2026.

20 may 20266 min

Strategy

LATAM UGC Platforms: Collabstr vs Aspire vs CreatorPlace

Picking a UGC platform for LATAM brands means choosing between Collabstr's self-serve volume, Aspire's enterprise stack, and CreatorPlace's native Spanish workflow. Here's the honest 2026 comparison.

15 may 202615 min

Content

Introducing Portfolio: Your Talent Now Has a Place to Shine

We launched Portfolio, the new feature of CreatorPlace for creators to upload their 3 best videos and showcase their style, creativity, and potential to brands.

13 abr 20264 min

Strategy

The Myth of Followers: Why Brands Are Betting on Niche Creators

For years, influencer marketing was dominated by a simple logic: more followers = more impact. Brands sought digital celebrities with millions of followers hoping that would automatically translate into sales. But in recent years, data shows something different...

9 mar 20265 min