Influencer marketing ROI calculator
Two different questions with the same maths behind them: how much a campaign should return before you approve it, and how much it actually returned afterwards. Includes the break-even point, which is the number that tells you whether the target was realistic in the first place.
The campaign
Estimate the return before investing, from the views you expect and your funnel.
Everything that leaves your budget: fees, production, product sent and commissions.
If you do not have it, get it from the CPM calculator or the influencer rate calculator.
Assumptions
Clicks over views. Social traffic runs well below search traffic.
Purchases over site visits.
Starts at 100%, meaning it measures over revenue (pure ROAS). Entering your real margin is what turns that number into an actual return.
What it would cost you to buy a thousand views on Meta or TikTok Ads. In LATAM it sits around 3–5 USD; in the US it climbs to 9–14. Used only for earned media value.
Return on ad spend (ROAS)
Fill in the fields to see the result.
The result is only as good as the assumptions you enter. None of these values come from CreatorPlace data.
Frequently asked questions about influencer marketing ROI
How the return of a creator campaign is measured, term by term.
What is the ROI of an influencer campaign?
It is how much you earn for every unit you invested, once you subtract what it cost you to produce whatever you sold. It differs from ROAS in that ROI looks at profit and ROAS looks at revenue: a campaign with a 3× ROAS can still have negative ROI if your margin is 25%.
What is the difference between ROI and ROAS?
ROAS divides revenue by investment and is expressed as a multiple: 3× means you billed three times what you put in. ROI subtracts the cost of those goods first and is expressed as a percentage. ROAS is easier to compare across campaigns; ROI is what decides whether the business made money.
What counts as a good ROAS?
It depends on your margin, not on a universal number. The practical rule is that the minimum viable ROAS is 1 divided by your margin: at a 40% margin you need 2.5× just to break even. The ranges published as general benchmarks usually come from high-margin businesses and do not transfer to every category.
How do I measure the sales a creator brought in?
The three approaches that work are a unique discount code per creator, a tracking link with your own UTM parameters, and a how-did-you-hear-about-us question at checkout. It pays to use more than one: the code captures whoever buys in the moment, and the survey recovers whoever arrived through search weeks later.
Why are measured sales lower than real ones?
Because a large part of a creator's effect never goes through the link. Someone sees the content, does not buy then, and days later searches for the brand by name: that sale gets credited to search. This is why it is worth also watching branded search volume and direct traffic during the campaign.
What is earned media value or EMV?
It is how much you would have paid to get that same reach by buying advertising. It is useful for comparing the cost of creator content against paid media, but it is not income: adding it to the return as if it were money that came in is the most common mistake when reporting a campaign.
What is the break-even point for?
It translates the budget into a concrete number of sales and lets you judge the campaign before launching it. If recovering the investment takes more sales than your store makes in a normal month, the problem is not which creator you pick: it is the size of the budget against your average order value.
The campaign got lots of views and few sales — what happened?
The break is almost always at one specific point in the funnel, not everywhere at once. If there were clicks but no purchases, the problem is the landing page or the price. If there were views but almost no clicks, the content gave no reason to click or the creator's audience was not yours. Looking at the two steps separately tells you which of the two to fix.