Engagement rate calculator
Engagement rate measures how much your audience interacts with your content, and it is the metric brands look at most when picking creators. Measured against followers it lets you compare with others; against reach, it shows how one specific post performed.
Account and measurement
The standard for comparing creators with each other. This is what a brand usually asks for in a media kit.
Sets the tier your result is compared against, even when measuring against reach.
Post interactions
Optional
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Formula: (likes + comments + shares + saves) ÷ followers × 100
Your engagement rate
Fill in the fields to see the result.
Reference bands by platform and audience tier, from public market sources reviewed in 2026-08. Engagement varies sharply by niche: entertainment and comedy run more than double fashion.